Former Manchester United player and coach, Phil Neville, has insisted that the Red Devils needed to be hated again if they are to succeed this season.
Bringing back the fear
Another new revolution is underway at Old Trafford, with Jose Mourinho being brought in to replace Louis van Gaal.
His impact is already showing motion, having secured the Community Shield, and the world-record signing of Paul Pogba.
One of the main criticisms of the Dutch coach's tenure at Old Trafford, was that the club lacked the fear that they once had.
Neville spent his United career under the watch of Sir Alex Ferguson, who was feared by many, and Neville believes that Mourinho can return that fear to the Theatre of Dreams.
He told sportsmail: 'I've not enjoyed the last couple of seasons when a few people were laughing at us and people were thinking, 'oh, we're only playing Man United.'"
He continued: "When United play against teams at Old Trafford, there hasn't been the trepidation there has been in the past. Now that trepidation is back."
Neville concluded: "I want us to be hated again, I want people to be hating Man United' and "to be growling at us, to be snarling at us, to be jealous of us again" which Neville thinks "had gone for the past two years."
Values have changed
United made their intentions known, smashing the world record for a transfer fee with the signing of Pogba.
The deal for the Frenchman is believed to be in the in region of £100million, which former United goalkeeper Anders Lindegaard believes has changed the club's values.
He told 888sport: "United are a different club to when I was there" and believes "it's run in a different way and built on different values."
Manchester United will take on AFC Bournemouth at the Vitality Stadium on Sunday, August 14 with kick-off at 1:30pm BST.