NBA Partners With Michelob ULTRA
via: Michelob ULTRA.

The NBA just announced that Michelob ULTRA is the new official beer partner of the league. 

Miami Heat Forward, Jimmy Butler was named as the star of the campaign.

ULTRA takes over for Budweiser as the official beer sponsor for the league, who had a contract with them since 1998.

The brand is tipping off the partnership by bringing fans closer to the game during the NBA restart in Orlando. The partnership includes a virtual courtside activation that allows fans to appear virtually inside of the arena during an NBA game.

''We’ve partnered with the NBA to create ULTRA Courtside – a virtual fan experience unlike any other'', the company said in an official statement. ''Michelob ULTRA will also release a new television spot celebrating the joy of the return of basketball, reminding fans that it's only worth it if you enjoy the experience.''

Back during the All-Star Weekend, Hennessy and the NBA signed a multiyear partnership that made it the Official Spirit of the NBA, WNBA and USA Basketball.

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