The home of the NBA’s Denver Nuggets and the NHL’s Colorado Avalanche has beed renamed to 'Ball Arena' as part of a global partnership with Kroenke Sports & Entertainment.
The arena has been known as the Pepsi Center since it opened in 1999.
In their time at Pepsi Center, the Nuggets qualified to the playoffs 12 times and reached the Western Conference Finals in 2009, where they lost against the Kobe Bryant Lakers.
Ball Corporation and KSE announced the naming rights deal. In addition, the partnership includes aluminum beverage packaging deals with Arsenal of soccer’s Premier League, which plays in London’s Emirates Stadium, and with the NFL’s Los Angeles Rams in their new home, SoFi Stadium.
“We look forward to unveiling Ball Arena and welcoming our fans back home when it is time once again to celebrate live sports and entertainment events responsibly,” KSE founder and chairman E. Stanley Kroenke said in a statement. “We ask everyone to continue to stay safe and look after each other so that we can soon enjoy countless amazing memories at Ball Arena.”
Ball Corporation is a Colorado-based company that provides sustainable packaging solutions for beverage, personal care and household products customers. The company and its subsidiaries have more than 18,300 employees around the world and its net sales in 2019 were $11.5 billion.