Championship high-flyers Brighton and Hove Albion have confirmed the loan signing of Manchester United's young forward James Wilson until the end of the season.
The 19-year-old, widely touted as one of the brightest attacking prospects in English football, has struggled for opportunities this season and will hope to profit from a prolonged period of first-team football.
However, he will have no easy task breaking into a Seagulls side which lies second in the league table and is still unbeaten, 17 games into the league season in England's second tier.
Alex Pritchard of Tottenham Hotspur and Chelsea's Patrick Bamford shone while on loan in the Championship last season, though neither have been able to make a lasting impression on their respective returns to the top flight this year.
Wilson brings top-flight pedigree to the Amex
An England youth international all the way up to under-21 level, Wilson made 17 appearances for Louis Van Gaal's side last term, scoring twice in the process.
However, his only first-team outings this season have both ended in defeats, against Arsenal in the league and Brighton's Championship promotion rivals Middlesbrough in the Capital One Cup.
Brighton manager Chris Hughton told the club's official website he was "delighted" to have sealed the arrival of his "number one loan target", also claiming that there had been "a huge amount of competition" from other sides to take Wilson on loan.
Van La Parra joins until January
Hughton has strengthened his side further, however, also bringing in Wolverhampton Wanderers' pacey winger Rajiv van La Parra on loan until the 2nd January.
Rajiv van La Parra joins from Wolves - image via Birmingham Mail
Van La Parra, a former under-21 international for the Netherlands, looks to have been signed as an insurance option with both Sam Baldock and Kazenga LuaLua missing games through injury in recent weeks.
Hughton said that the Wolves winger - who will not be able to play against his parent club on New Year's Day - adds "something different" to his attack through his "pace and creativity", with the manager's deadline day deals a clear sign of his intent to ensure promotion to the Premier League this season.
Seagulls face tricky winter period
Brighton have a number of tricky-looking fixtures coming up before Christmas, starting this Saturday with a three o'clock showdown at home to Birmingham City, harbouring ambitions of promotion themselves from their position just inside the play-off spots.
Another home game with struggling Charlton Athletic will then be followed by trips to Derby County and QPR, before a return to the Amex Stadium to welcome Middlesbrough.