Today's announcement that the club have signed a deal with renowned brand Joma will come as good news to fans as securing such a big agreement is definitely a positive for the club, and it will bring many benefits.
What will Joma bring?
Joma are currently ranked in the top 10 sports companies in the world, and will be providing the club with technical sportswear as well as footwear for the squad. The company will also be providing the Swans with both a home and away kit on top of new training gear and leisure wear, taking the club in the right direction.
The club's vice-chairman and commercial director, Leigh Dineen believes that the deal is a "fantastic match" and a really "exciting partnership" to be involved in, and Joma representative Alberto Lopez was singing from the same hymn sheet when he revealed he is "delighted" to be working with the Welsh club.
The agreement between the two will see Swansea secure Joma as a Premier League exclusive for the forthcoming season, which makes the deal even more impressive.
Dineen revealed that they have been working on this for "some time" and that he has been impressed with the manufacturer's "flexibility, focus and commitment" to the club. Joma will be working on a new kit that is "different to everyone else's" and designed with both the players and fans "in mind," which will come as good news to Swansea supporters.
Alongside working with Swansea City, Joma work with countless other football clubs around Europe, such as Toulouse, Sampdoria, Espanyol, Getafe, Granada, while teams like Fiorentina, Valencia and Sevilla have enjoyed healthy relationships with them in the past. The company also work outside of football on Olympic clothing for countries including Spain and Portugal.
Overall, it appears to be good news for both parties and details of the new kit will come out at the end of the season.