West Ham United co-chairman David Gold has assured fans that the club are working hard to bring new faces to the Queen Elizabeth Olympic Park.
So close, yet so far
There is no doubt that he Hammers haven't been busy so far in the transfer market, with Havard Nordtveit, Sofiane Feghouli, Gokhan Tore and Ashley Fletcher all coming in.
However it has been made clear that the Hammers are looking for a top-class striker, with the likes of Alexandre Lacazette and Carlos Bacca all linked with a move, and Gold says that the club are working hard on transfers.
He told West Ham's official website: "I can assure all our supporters that we are still working hard behind the scenes to bring new players into the squad," adding that they have "many irons in the fire."
Gold continued: "There is still a long way to go before the transfer window closes," with fellow co-chairman David Sullivan "working relentlessly to push these players over the line" that the club are interested in.
Gold showed his confidence in his associate too, adding that "nobody is better than him at getting the best possible deals."
Looking to the youth
Aside from transfers though and the recruitment of new players, the Hammers have always been well-known for their Academy, with the likes of Frank Lampard, Rio Ferdinand and Joe Cole all coming through their ranks.
There is a new wave of talented players coming through, with their under-21's winning the Premier League Cup, and Gold is optimistic the youngsters can break into Slaven Bilic's side.
"We have a number of talented youngsters," he said, with the likes of Reece Oxford, Reece Burke and Josh Cullen all keen to make a first team impact.
Gold is confident that these players can do exactly that too, going as far as saying he has "no doubts" that they could.
"I genuinely don't think we have ever had a crop of young players in my time here," he said, not one who have been "knocking on the door like the ones [West Ham] have now," anyway, with the future bright for the Hammers.