The talented 21-year-old Argentine forward struck 13 goals in 34 Serie A appearances last term, earning himself a move to the Italian champions and UEFA Champions League runners-up. Dybala faces the unenviable task of replicating what his fellow Argentinian striker Carlos Tévez has done in Turin for the past two seasons.
"I think that since I have arrived in Italy, there's always some talk about my price tag and never about how I feel like an individual," he said. "At Juventus it's happening again. At Palermo, it was the same when they paid that fee for me, but then I showed that this didn't put extra pressure on me and I'll try to show the same here."
Dybala ready for the step-up
Since signing for Palermo for €12million euros from Argentina's Instituto in 2012, he's gone onto become one of Serie A's top players after scoring 21 league goals in his first three seasons in Europe. In the 2014/15 season, Dybala finished with 13 goals and 10 assists, as one of the top assist providers in the league.
If the price tag wasn't enough pressure then choosing the number 21 for his shirt is more pressure on top. "[I chose it] because it's a number I like, it's my age and other important players [Juve legends Zinedine Zidane and Andrea Pirlo] have worn it, so I think it's a nice number."
Quality and plenty of potential await
With him now in line to play Champions League football, surely a call-up to the Argentinian national side is imminent. His physicality, finishing, link-up play and dribbling have made Palermo president Maurizio Zamparini link him to fellow Argentine forward Sergio Agüero of Manchester City.
2015-16 will be huge for Dybala from a domestic, continental and international perspective. He's a growing Serie A talent just waiting to be let loose on the bigger stage, and he stands to taste, at the very least, a first European adventure, awarding him the chance to make his name household.