On 29 January 2015, Real Betis signed a striker from Marbella FC for their reserve side, a player who was scoring goals on loan at Tercera División club Vélez CF that same season. Lorenzo Jesús Morón García, known as Loren Morón, was born in Marbella (Málaga) on 30 December 1993 and is the son of former footballer and coach Loren Morón Vizcaíno. Three years after that move he made his La Liga debut with the Betis first team, and in July 2023 he left for Greece to join Aris Thessaloniki.
Early years on the Costa del Sol
He came through Peña Los Compadres, a youth club in his home town. His first senior experience came in 2012-13 with Unión Estepona in the Spanish fourth tier: 15 league games and 2 goals, the first of them on 30 September 2012 in a 4-1 win over Vélez CF. He then returned to Marbella, scoring 7 goals for Marbella FC in 2013-14. In the summer of 2014 he was loaned to Vélez, where he netted 14 goals in 21 league matches before Betis came calling.
Goals for Betis Deportivo
He finished the 2014-15 season with the Betis reserves in Segunda División B, making 10 appearances without scoring. In 2015-16 he scored 13 goals in 30 league games. With the side relegated to the fourth tier, he added 14 goals in 29 matches in 2016-17, including a hat-trick on 14 May 2017 in a 7-1 win at CA Espeleño. Back in Segunda B, he passed fifteen goals in only 23 league rounds during the first half of 2017-18, a tally that earned him a place in the first team.
La Liga debut with Real Betis
On 30 January 2018 he signed a new deal and was promoted to the senior squad. Four days later, on 3 February 2018, he made his La Liga debut as a starter against Villarreal at the Benito Villamarín and scored both goals in a 2-1 win, each set up by Fabián Ruiz. In March that year he struck twice again in a 3-1 victory over Deportivo Alavés. He ended the campaign with 7 goals in 15 league matches. In 2018-19 he played 33 league games and scored 6, and in 2019-20 he reached 10 goals in 36 league outings, 12 across all competitions. The 2020-21 season was quieter, with 1 goal in 26 league appearances.
Loans to Espanyol and Las Palmas
On 25 August 2021 he joined RCD Espanyol on loan, playing 25 matches and scoring 4 goals. Three of them came on a single night, 1 December 2021, in a 3-2 Copa del Rey win over Solares-Medio Cudeyo. He returned to Betis in the summer of 2022 and on 12 January 2023 scored a backheeled equaliser for 2-2 against FC Barcelona in the Spanish Super Cup semi-final; Betis went on to lose the shoot-out 4-2, although he converted his own penalty. At the end of that month he was loaned to UD Las Palmas, making 11 appearances in the Spanish second division, scoring once and winning promotion to La Liga in 2023. He left Betis with 131 official matches and 29 goals for the first team.
Aris Thessaloniki
On 19 July 2023 he terminated his deal with the Seville club, and two days later Aris announced his signing. His first goal in yellow came in a 3-2 defeat away to OFI Crete, and on 24 September 2023 he scored twice in a 3-0 win over Panetolikos. In 2023-24 he finished as the Greek Super League's top scorer with 20 goals in 35 league matches and was named in the competition's Team of the Season.
Second season in Greece
In 2024-25 he kept scoring for Aris, with 18 goals in 30 league games and 19 in 32 official matches, and was again included in the Greek Super League Team of the Season. Across his first two campaigns in Thessaloniki he scored 38 league goals.
ArisForwardMarket value €1.7M