
MatchWornShirt, the world’s premier platform for sports memorabilia, is working together with The British & Irish Lions. For the first time ever, match-prepared shirts, squad signed shirts, and much more from The British & Irish Lions are now available for fans to get their hands on.
A once-in-a-generation licensing deal
The licensing deal, brokered by global sports and culture company IMG, is offering fans a once-in-a-generation opportunity to own signed memorabilia from one of rugby’s most iconic teams.
Formed only once every four years, the Lions unite the best rugby talent from England, Northern Ireland, Ireland, Scotland, and Wales. As the team gears up for a thrilling series of matches Down Under, MatchWornShirt are auctioning a limited number of individual player signed shirts alongside official tour memorabilia including signed test match balls and Lions squad signed shirts and balls.
The players featured in the auction
Among the players featured in the auction are household names such as England captain Maro Itoje, Scottish fly-half Finn Russell, Irish stalwart Tadhg Furlong and Welsh captain Jac Morgan, with every shirt signed by the player and including authentic tour details.
Bidding on Lions history
The first items are live for the opening Test match between The British & Irish Lions and Argentina, giving fans around the world a chance to secure a piece of Lions history.
To get involved and bid on The British & Irish Lions items, head to MatchWornShirt’s website or app, where the first auction is live now. To stay up to date with The British & Irish Lions, you can follow the team on the website to ensure no auctions are missed.
MatchWornShirt, founded in 2017, is the leading platform for match-worn and signed football shirts, partnering with over 300 global sports clubs. Alongside rugby, the platform offers collectables from a wide range of sports, including football, cricket, and cycling.
MatchWornShirt operates globally, serving fans of football, rugby, and other sports across Europe, the Americas, and beyond.

