The most prestigious cup in the world will be renamed to the Vitality Women's FA Cup after health and life insurance company, Vitality, agreed to a sponsorship deal until 2023 furthering their commitment to women's sport. The new name will first be seen in the quarter-final fixtures being played on September 26-27.
Vitality have proven their dedication to women's football and women's sport after announcing six new sponsorship deals earlier this month with:
- AFC Bournemouth Women
- Crystal Palace FC Women and Men
- Leeds United Women and Men
- Leicester City Women’s FC
- Newcastle United Women
- Southampton FC Women and Men
Working alongside the FA, Vitality strives to grow visibility of women's football to inspire more women and girls to take up the sport. They aim to help close the significant gap in physical activity levels between men and women.
Alex Scott, ex-Arsenal and England player, was announced as Vitality's newest ambassador joining Dame Jessica Ennis-Hill, Heather Knight, and Tracey Neville.
The FA's thoughts
Kelly Simmons, the The FA’s Director of the Women’s Professional Game, highlights the importance of having allies like Vitality to help grow the women's game in England.
"I’m delighted that a recognised brand such as Vitality has signed up to partner with us and sponsor such a prestigious competition as The Women’s FA Cup.
“We recognise that during a very difficult time for everyone that this is a big commitment that Vitality has made in becoming primary sponsor of The Women’s FA Cup, and I am really looking forward to working with them as we look to grow the competition.
“This partnership not only highlights the affection that so many have for The Women’s FA Cup, but it also demonstrates the growing interest in the women’s game, which is something I know Vitality is keen to develop alongside us.”
Nick Read, Managing Director for Vitality said:
“We are incredibly excited to be announcing this new partnership with The FA today. We have been involved in both football and supporting women’s sport for many years, and today’s announcement highlights our commitment to the women’s game.
“There has never been a more important time to be involved in women’s football.
"By working with The FA we hope to drive visibility of the women team, showcasing this great sport and encouraging millions more people get active and play football, in line with our core purpose to make people healthier and enhance and protect their lives.”
Alex Scott on Ambassador role
Scott won the 2016 FA Cup with Arsenal and says it was one of the highlights of her career.
“This announcement today is great news for the sport and profile of women’s football.
"I am pleased to be joining a brand that is shining a light on the game and driving visibility of the women’s game and hopefully inspiring many more women and girls to take up football, or whatever other activity might be right for them.”