Over the course of the last two years we have seen increasing concerns regarding the affordability of football tickets and more pertinently, Season Tickets.
Tottenham Hotspur have found themselves lodging a powerfully robust protest at the end of last season against the eradication of concession prices from the 2025/26 season by turning their backs on the 65th minute to "Save our Seniors".
Equally, Wolverhampton Wanderers have seen similar backlash and have been forced to complete a U-turn on their plans to increase Under-14 season tickets from £105 to £290, sparking outrage amongst the Wolves faithful once again and reinforcing the rising costs in football.
We are beginning to see more fans stand up against the seemingly gradual move to make all season ticket prices the same and remove concession prices entirely.
West Ham have also come into fire over the past few weeks after announcing the pricing for new season ticket holders, which indicates a similar route to our London neighbours, Tottenham.
Concession prices are only coming into fruition at London Stadium in Bands 5&6 of the upper tier - at the heights of the upper tiers. This has sparked outrage amongst the hammers faithful with the recurring phrase of '#StopExploitingLoyalty', with many fans claiming that season ticket prices are becoming 'unrealistic and unaffordable' for the working man, contradicting the established values and ethos of a previously branded 'working-class' football club.
Traction has been rapid on this issue with a petition formed by West Ham fans with well over 6,000 signatures, opposing season ticket price rises and the changes to concession tickets. With the backing of supporters group Hammers United, they are demanding West Ham to:
- Scrap the season ticket price increases
- Commit to never increase the price of a season ticket above the prevailing CPI
- Scrap the new concession terms and conditions
- Commit to never changing the concessions terms and conditions again
This firmly outlined campaign has resonated with the majority of West Han fans, even encouraging both Wolves & Manchester City fans to sign the petition and creating a solid stance against these increases.
According to The Athletic, Fulham has the most expensive season ticket in the Premier League priced at £3,000 for an adult, whilst West Ham do have the cheapest adult season ticket setting you back just £310.
Despite this, there are still valid frustrations around the Hammers fan base regarding the unrealistic rises in specifically lower-tier areas, driving many fans to the difficult decision to give up their season ticket.
