Our species has evolved through fighting and adapting, we have overcome environmental changes, social shifts and technological advances.
However Newcastle United bucks the trend, slipping into reverse and now tragically accelerating in the wrong direction.
While other's look to better themselves, Southampton, Spurs, Swansea and Everton, the once proud Geordie Nation is in disarray.
April 19th 2-15, The Toon Army protested to show solidarity and independence from controversial billionaire owner Mike Ashley. Unfortunately it didn't have much of an effect.
The bleak reality is that for some time northern English clubs have been slipping, Middlesbrough, Sunderland, Leeds, Bradford, have all had their struggles from once title contenders and cup finalists, that infection has now washed upon Geordie Shores.
Financially the Toon Army are in a good place, they are generating profits from excessive player sales and buying or loaning in cheap, offering sensible wages.
This however has stunted ambition. No cup successes or even impressive runs in the past 4 years for a traditionally FA cup proud city has left fans disgruntled. Coupled with erratic player sales including that of Demba Ba, Andy Carroll and Yohan Cabaye have left a sour taste in many fan's mouths.
The fundamental irony of this situation is that on excel spreadsheet paper NUFC are winning but despite this fans are angry over limited game success and erratic mid table EPL standings.
However all this could change in the next 8 weeks.
With five games to go, the black and white army will have to go away from home to take on two teams fighting for survival.
Leicester City on May 2nd and QPR on May 16th could be major asks for the black and white faithful.
By early May it is very much possible that Leicester will still be looking to escape the drop, it is plausible that QPR may have nothing to fight for but pride by the time mid May rolls around or they have the bit between their teeth.
The other three fixtures are at home to Swansea, West Brom and West Ham.
It is expected by even the most pessimistic fan that one of these home fixtures could amount to 3 points and by the skin of their teeth Newcastle will remain a Premier League side.
Not because they are good enough for the EPL but because there are more teams that are slightly worse than them.
Sissoko, Cisse and Krul should not be fretting about mid table obscurity or relegation woes at this stage of their careers. While all three are handsomely rewarded for their performances. There is no reason why Sissoko could not be a Liverpool target in the summer with Gerrard jetting of to LA. If DeGea makes Madrid his home from Summer 2015 onwards, Krul may be reunited with Dutch maestro Louis Van Gaal, 140 miles down the road at Man Utd. Cisse a French speaker is naturally a good fit for a competitive French Ligue 1 side such as Monaco or Marseille.
Why should they stay, 52,000 fans a week? A club on the brink of revolt coughing out continual controversies from upper management is not that tempting.
Players want to win games, medals and trophies at Newcastle none of that is now possible.
The hope that Ashley will sell out and move on still remains for an estimated 16,000 angry fans but why won't the fans buy the club out?
Rangers, Barcelona and Shamrock Rovers are all sport's entities where fan's own shares or control of the club's fate.
As St James's Park becomes more infected with anger and hurt why don't the fan's try and take the club back by the one way Ashley understands pounds and pennies.
A supporter ran and owned Newcastle may still be struggling and offloading valuable players but it would be one where the fans alone would accept responsibility for the club's fate.
Without a genie in a bottle to grant fan's wishes surely this must be an option for the thousands who are tired of mediocrity.
As more uproar surrounds the club why would a manager come to Newcastle, why would one be tempted? A top overseas manager will be lured by the riches of Man City or the flair of Spurs or the industrialism of Southampton and Everton rather than the open wound along the river Tyne.
For many the possibility of top flight relegation offers a chance of wiping the slate clean and moving on hopefully with a more astute manager with valid experience and a passionate owner.
But this wish of negative fortune may only leave more hurt in heart's of black and white as Ashley may chose to tighten the coffers further and remain on leaving John Carver at the helm as player after player bails.
This is not a Black or White issue it is not grey or a light shade of vanilla or cream it is merely bleak and for now fan's must galvanize together and find a way to take control of their club with their purse strings.