One of the most influential players of our generation has made yet another impact in the community. Stephen Curry and Under Armour have launched the 'Curry Brand', which is aimed to change the game for good.
Golden State Warriors two-time MVP Stephen Curry and Under Armour have launched his own division: Curry Brand. New shoes release on Dec. 11.— Shams Charania (@ShamsCharania) November 30, 2020
The brand from the three-time NBA Champion features footwear, apparel, and accessories backed by Under Armour’s performance product innovations. What's great about this is that a percentage of Curry Brand’s yearly revenue will be invested in under-resourced communities.
According to the statement released by the company, by 2025, the Curry Brand aims to create 20+ safe places to play, support 125 programs that impact young athletes, opportunities to train 15,000+ coaches, making an overall impact on 100k+ youth.
“We have a shared goal of unlocking play for kids, so that became a natural place for us to focus,” Curry said of the partnership with Under Armour. “I grew up doing a lot of things to give back to the community with my family—and continue that now—while Under Armour has done so much to support athletes around the world.”