AFC Bournemouth have agreed a fee with Wolverhampton Wanderers for forward Benik Afobe, breaking their transfer record with what could well be a £10 million signing.
Impressive start for young forward
The 22-year-old has scored an impressive 23 goals in 48 Championship games following signing from Arsenal last year and there were a number of Premier League clubs interested in the forward, but it's Bournemouth who have moved first to get their man.
Afobe will be Cherries' second signing of the January window after the club signed winger Juan Iturbe on loan from Roma for the rest of the season, and these two moves show a real statement of intent from Cherries boss Eddie Howe as his side continue to impress this season.
Howe warned there were still "hurdles" to clear, but added Afobe would "bring strength, power and hopefully goals".
Injuries force his hand
Bournemouth have been incredibly unlucky this season with injuries to attackers, and have the likes of Calum Wilson and Max Gradel both out until the end of the season, having already spent much of this one in the treatment room. So, it seems to be an area where the club needed to strengthen in order to retain their status in the division.
Great company
It was an impressive 2015 for the forward, as only five players scored more goals than him in England's top four divisions; Odion Ighalo (30),Harry Kane (27), Ross McCormack (25), Barry Corr (23) and Burnley's Andre Gray (23), which just showed the amount of quality that the Englishman has, and now he's got a chance to prove what he's like at the very top level.
Wolves resisted temptation
Wolves did receive an offer for him in the summer but turned it down, despite the player wanting to move to the Premier League after proving to everyone that he could do it in the Championship, meaning that the club eventually had no option on whether to keep him or not.
"Benik has regularly re-stated his desire to leave Wolves and to test himself in the top flight at the earliest opportunity," read a club statement.
The statement went onto say, "Faced with this difficult situation, and with circumstances now changed for Wolves, Wolves were left with little other option than to reluctantly accept the substantial bid."