World No. 11 Karolina Pliskova is the new face of Italian company, Fila. The news was announced on Tuesday that she signed a multiyear partnership with the clothing brand. The Czech joins John Isner as the new endorsers of Fila Tennis. The American signed an endorsement deal with the company earlier this month.
“We are thrilled to welcome Karolina Pliskova to the FILA family,” said Global Chairman of FILA Gene Yoon in a statement. “Karolina’s combination of athleticism, drive and grace, align with our core values and make her a wonderful addition to our tennis roster. She has already achieved great success in her young career, and we look forward to watching her continue to climb the ranks.”
Pliskova who ranked as high as number seven last year, has won four single and doubles titles since turning pro in 2009. She added a Fed Cup title last year where she played with the Czech Republic who beat Russia in the finals. She previously wore Chinese apparel company Li Ning.
“I am excited to join the elite group of athletes who have worn FILA throughout the years,” said Pliskova. “I appreciate the company’s commitment to performance and style, and I can’t wait to showcase FILA’s latest range of apparel on the court.”
Other notable Fila endorsers include Jelena Jankovic, Andreas Seppi, Julia Georges, Janko Tipsarevic, and Sam Querrey.
The 23-year-old Czech started her 2016 season playing at the Hopman Cup, where she partnered with Jiri Vesely to represent the Czech Republic. They ended with a 1-2 record. After Perth, Pliskova flew to Sydney to play at the Apia Sydney International where she was seeded fifth. In her first round match, she beat wild card and former world No. 1 Anna Ivanovic 6-4, 6-2. On her second round match on Tuesday, Pliskova beat Anastasia Pavlyuchenkova 6-3, 6-0. She will face top seed Simona Halep in the quarterfinals. The Romanian beat Pliskova in their previous two meetings. The Czech was a finalist in Sydney last year but was beaten by Petra Kvitova in the finals.
Pliskova isn't the only player who signed new endorsement deals this year. Tomas Berdych signed with Adidas after leaving H&M. Elina Svitolina joined the highly touted list of tennis players under Nike while David Goffin is now with Asics.