Burnley FC Women have announced a partnership deal with TikTok which will see the team’s games streamed live on the video sharing platform.
It is the first time a team in the UK has agreed to stream games live and is the first time Clarets fans will be able to watch the Women’s games live for the first time in the club’s history.
It is a part of the club’s wider expansion as part of the new women’s football strategy implemented in February.
What is included in the exclusive partnership?
Alongside the games being live, TikTok will become the team’s sleeve sponsor which comes as Burnley FC Women are set to play under the same crest as the men’s team for the first-time next season.
The club will also be collaborating with content creators, making videos with the team’s players and helping them to improve and build their profiles on the platform.
Arthur Guisasola, Strategic Partner Manager at Sport TikTok, told The Clarets website: “TikTok has become a vibrant hub of sports content in the last two years with football fans, teams and players alike coming to TikTok to share their passion, so we are thrilled to announce this unique partnership with Burnley FC Women.
“This partnership with Burnley will give football fans access to the home matches and exclusive content from the Burnley FC Women's team; following their journey during what promises to be an exciting season.”
Since the arrival of Alan Pace, the club have started to improve their standing within women’s football, and are progressing along their long term plans of professionalising the team and utilising the shared facilities at Barnfield.
Burnley have made giant strides in technology since Mr Pace’s arrival at the club with the use of AIScout and the plans to add LED boards to Turf Moor.
He said: “This is a hugely exciting partnership and another first for Burnley Football Club.
“Innovation is a key component to our plans at Burnley and this partnership with a fantastic, progressive brand like TikTok completely fits into our vision for the club’s future and embracing digital audiences.
“Growing our presence in women’s football was an early goal when taking over the club and this is the latest step towards that.
“We hope this deal will bring our club and players to a new generation of fans and I’m delighted that from next season we’ll truly be one club for all – one team, under one crest.”
Burnley FC Women reached the Women’s FA Cup third round before losing to Manchester United Women and are looking ahead to the new season in the Women’s National League Northern Premier Division.